Reaching Consensus

Ethos. Logos. Pathos.

I figured this would come in eventually into the beautiful art that is consensus.

My personal favorite is ethos. Argument by character, by trust. I'm pretty sure that if you are trustworthy, there's little need for logos, or pathos. Because the person that is being persuaded believes what you are saying, and that is more valuable than Rhodium.

Heinrich also mentions the final point of consensus: desperation. The use of pathos, in his specific example. Struggling for self-control, according to Cicero, is great for manipulation. I can't help but agree, when used wisely.

 So it all comes down to "[Using] the logic in the room," "[Starting] with the Audience's mood." Building a trustworthy character, you've got yourself the perfect argument.

Voilà!